Jay-Z Is Named Chief Brand Strategist For Caliva

📷 Fox News

Hip-hop legend Jay-Z has been named Chief Brand Strategist for cannabis giants, Caliva. This long-term partnership's aim is to help drive creative direction, outreach efforts and strategy for the brand. Below is the official announcement published on Caliva:

'SHAWN “JAY-Z” CARTER ENTERS INTO LONG-TERM PARTNERSHIP WITH CALIVA, NAMED CHIEF BRAND STRATEGIST.

Shawn "JAY-Z" Carter will enter into a multi-year partnership with Caliva as Chief Brand Strategist. He will play a crucial role driving creative direction, outreach efforts and strategy for the brand.

In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration - many of who are not seeing the monetary benefits of legalization - through advocacy, job training, and overall employee and workforce development.

“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavour. We want to create something amazing, have fun in the process, do good and bring people along the way.” - Shawn “JAY-Z” Carter'

Dennis O’Malley, CEO of Caliva, described Jay-Z recognising Caliva's efforts and merits as "humbling". As Caliva only delivers products in California, it is possible that we might see it expand soon with the incorporation of their new Chief Brand Strategist.