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The hip-hop star is partnering with Canopy Growth Corp. on More Life Growth Company, a legal cannabis producer based in his hometown of Toronto.
Get ready for Drake's very own branded cannabis line from More Life Growth Company, a venture he's launching in partnership with cannabis production giant Canopy Growth Corp.
The fully licensed legal producer of cannabis will be based in Drake’s hometown of Toronto. "The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” the hip-hop star and entrepreneur said Thursday in a statement. "The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing."
Drake is getting into the booming industry after it was legalised in Canada and CBD oil-infused products and other wellness products increasingly occupy the space.
His More Life-branded cannabis products will focus on "wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe," the company said.
Seth Rogen and longtime writing partner Evan Goldberg earlier partnered with Canopy Growth to launch their own cannabis brand, Houseplant.
"Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets," CEO Mark Zekulin said in his own statement.
As cannabis legalisation grows in the U.S., cannabis producers are expecting the stateside market for legit products to grow. And Drake is only among a growing list of celebrities to join North America's kush gold rush.
Canopy Growth, which received a $5 billion investment from Corona and Mondavi Wines producer Constellation Brands, is also working with Martha Stewart to develop cannabis lines.
Jay-Z, Whoopi Goldberg, Melissa Etheridge and Snoop Dogg are also hawking their own cannabis products south of the border as U.S. states follow Colorado in possibly legalising cannabis for recreational and medical use.
Source: Hollywood Reporter