Carlos Santana is getting into the cannabis business.
On Wednesday, the legendary guitarist and longtime cannabis advocate announced a partnership with Left Coast Ventures, a cannabis and hemp company headquartered in Santa Rosa, California. Santana will develop premium cannabis and hemp CBD brands for the company that are influenced by his Latin heritage, while “incorporating his divine philosophies” with strains and products that “promote the spiritual consciousness and wellness effects” of the drug.
“Cannabis is a window or a door to different awareness of consciousness,” said Santana in a statement. “It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”
The cannabis brand is expected for a summer 2020 launch and will be available to buy in select dispensaries in California; the line will include flower and pre-rolls upon release. The hemp CBD brand, which will include topicals with formulations inspired by Santana’s own family, is slated for release in the fall.
“We are excited to launch cannabis and hemp CBD brands that deeply respect Latin heritage and celebrate the unique light of every individual,” added Left Coast Ventures CEO, Brett Cummings. “It’s a true honour to work with a dynamic legendary musician like Santana who has influenced millions through his music and shares our values and passion to legitimise the future of cannabis.”
Left Coast Ventures has partnered with various other musicians over the years, including Mickey Hart of the Grateful Dead and the Bob Marley estate (Marley Natural).